DAVE SALMON

Dave is the head of UX at edenseven and leads on the UX process for the cero.earth platform. Combining years of user research experience with cutting-edge user interface designs, Dave is focused on understanding and articulating the needs of our users through user stories, customer journeys, and prototype designs; to ensure the platform user experience is clear, consistent and compelling.

With over 20 years’ experience in application development and software delivery, Dave has worked with some of the world’s leading enterprise technology companies on proprietary applications - including Adobe, BT, Cisco, SAP, and Salesforce. Joining Edenseven in 2023, Dave has a proven track record for aligning user needs with technical capabilities, and building innovative, elegant, and effective software solutions.

Dave is based in Ipswich, where he lives with his wife and two children, and can often be found walking the Suffolk countryside with his dog or at the side of a football pitch - either coaching his son’s team or supporting Ipswich Town.

Specialties: UX design, UX research, UI design, product development, product management, product innovation, application development, software delivery, customer experience (CX), and project management.