Over the last few decades, carbon offsetting has become a go-to strategy for businesses looking to demonstrate sustainability commitments and enhance their external credibility. Offsetting takes many forms, from tree planting and forest conservation to providing communities with clean cookstoves and renewable energy. However, with a vast number of offset providers offering projects of varying credibility, navigating this landscape can be confusing for businesses and consumers alike. The Problem with Offsetting While carbon offsetting can play a role in broader climate action, it is not a substitute for direct emissions reductions. Protecting and enhancing nature and biodiversity should be seen as complementary to carbon reduction—not a replacement for it. Lack of Additionality - Many offsetting projects do not actually remove additional carbon from the atmosphere beyond what would have happened anyway. Distraction from True Action - Offsetting can divert attention from the urgent need to tackle emissions at the source, delaying meaningful business-wide carbon reductions. Regulatory and Reputational Risks - The EU is set to ban terms like "climate/carbon neutral" or "climate positive" based on offsetting from 2026, increasing the risk of greenwashing accusations for businesses wishing to claim climate positives from offsetting projects. Several large companies have already rolled back offset-based sustainability claims after using unreliable carbon offsets. Should you Avoid Offsetting Entirely? Not necessarily. High-quality carbon offsets can still be a useful tool to support broader sustainability efforts, and often provide social benefits, while supporting the United Nations Sustainable Development Goals (SDGs). However, they should only come after a business has taken concrete steps to measure and reduce emissions. The Science-Based Targets initiative (SBTi), a leading assessor of corporate science-based Net Zero targets, only permits the offsetting of residual, unavoidable emissions (less than 10% of a company's total emissions) after all other feasible reduction measures have been implemented. This further highlights the importance of prioritsing direct emissions reductions before considering any forms of offsetting. Before investing in offsets, ensure you: Measure Your Carbon Footprint - This should include Scope 1, 2 and 3 emissions, to provide a full picture of your environmental impact. Without this data, you are unable to make informed carbon reductions. Develop a Robust Carbon Reduction Plan - Your plan should cover Scope 1, 2 and 3, align with the goals of the Paris Agreement, and set ambitious reduction targets. Take Action and Track Progress - Implement emissions reduction initiatives and continuously monitor progress towards Net Zero. If your business meets these criteria, investing in credible, high-quality offsetting schemes can be an additional way to contribute to climate action. However, if these foundational steps are not in place, offsetting alone is not the answer for your business - it does little to drive real change. What We Offer At edenseven, we help businesses design and implement data-driven sustainability strategies that prioritise real emissions reductions. Our cloud-based platform, cero.earth , simplifies carbon accounting and management, ensuring compliance with climate regulations and providing a clear roadmap to Net Zero. With expert guidance from edenseven, your business can avoid greenwashing pitfalls and take meaningful action to cut emissions, comply with regulations, ensure credibility with stakeholders, and reduce costs. Want to build a credible, impactful sustainability strategy? Get in touch today.

Contributing Authors: Pete Nisbet, Alejandro Navarro, Craig Cheney In their 2020 report, the Climate Change Committee emphasised the importance of local authorities in national decarbonisation efforts and the UK’s journey to net zero. Quoting the capacity to impact roughly one third of UK emissions, the report highlighted the significant remit of local authorities, including local transport, social housing, and waste, as well as their influence over local businesses and communities. Unlike private entities and businesses – which also contribute significantly to UK emissions yet often exhibit limited willingness to respond* – local authorities have demonstrated a clear commitment to addressing climate change. Out of 394 local authorities, 327 have declared a climate emergency, with 114 setting net-zero targets and 280 developing actionable plans. This highlights the readiness of local authorities to act; however, translating this enthusiasm into meaningful outcomes requires clearer direction and support from central government. While the new government has shown a willingness to address these challenges, the reality is that news policies and funding mechanisms take time to develop and implement. Bridging this gap between ambition and action will be crucial to unlocking the full potential of local authorities in driving the UK’s net-zero agenda. One stand-out and wide-reaching solution to this is climate technology . With the ability to process data more effectively, identify problems faster, and test solutions virtually, technology provides an efficient, transformative vessel for decarbonisation and net zero strategies. In a recent survey, 40% of senior executives said they believe that digital technologies are already having a positive impact on their sustainability goals. And, with the ability to initiate significant carbon reductions across energy, materials, and mobility, and save money at the same time, climate tech has the potential to provide the public sector with the resources it needs toward net zero. *According to our recent analysis of the FTSE 250, 41% of the FTSE 250 do not have a net zero target, and those who do have delayed it by an average of 13 months.