Sustainability was defined nearly 25 years ago by the United Nations as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Driven by the mandate of the people, there is growing pressure on governments and organisations to declare their sustainability credentials and their strategy to meet net zero targets.
Rather than identify the need for this agenda, the global pandemic has served to highlight the fragile balance in which the world and its people live.
More crucially, the pandemic has provided the catalyst to accelerate the convergence of sustainability and digital transformation. On one hand, people have adapted rapidly to a new digital era where “presenteeism” is disappearing; to attract and retain talent, customers and investment capital, organisations will need to be flexible in how they interact. On the other, in order to facilitate organisations and economies achieving their carbon zero ambitions, exploiting digital transformation can reduce unnecessary travel and manage energy use and other natural resources more efficiently and effectively.
Our knowledge about the future comes to us in the form of sophisticated forecasting and data analysis. But our knowledge is always limited, there are things we cannot yet know we don’t know. It is worth considering the categories of knowledge identified by the Johari window, as they are used in project management circles—and famously referenced by Donald Rumsfeld in his ‘known knowns’ speech.
Ambiguity is rife. Who knows what the business and public service landscape will look like as we emerge from the reactive phase of the pandemic and start to drive proactive improvement once again. Your digital transformation and sustainability strategies must be agile and they must be based on solid data. Setting a course, regularly reviewing it and applying continuous improvement, makes faster progress than following a rigid path, especially when there is ambiguity. This is an agile (with a small ‘A’) rather than a waterfall approach.
Individuals and organisations have been forced to adapt to a new way of working, but they are now starting to realise that a full return to what was regarded as normal only a year ago simply will not happen. Individual and organisational behaviour during the pandemic has demonstrated the willingness and ability to exploit available technology – from the unstoppable surge in online shopping to the ubiquity of technologies such as Zoom and Teams for social, leisure and sporting activities as well as in the world of work. There is no doubt that to some extent this will continue—but to what extent is still unpredictable.
Digital transformation and sustainability are inextricably linked. The demand for sustainability can be enabled through technology and data availability, and digital transformation can drive sustainability by providing the technology to enable behaviour change: they feed off each other.
As Al Gore said: “The good news is, we have everything we need now to respond to the challenge of global warming. We have all the technologies we need.... But we should not wait, we cannot wait, we must not wait.”
There is a narrow window of opportunity to use digital transformation and exploit available data to embed a culture, processes and technology that will embrace change and accelerate the solution to the climate crisis. Our organisations can emerge stronger from the fallout of the Covid-19 pandemic.
To find out more about how digital transformation can help your business meet and exceed its sustainability ambitions, contact the edenseven team.
edenseven is part of the Cambridge Management Consulting group, a collective of experts in digital transformation. We launched edenseven because we saw a unique opportunity to combine Cambridge MC's global reach and track record in transformative consultancy with edenseven's experience and skillset within the energy and utilities sector. As digital transformation and sustainability converge more and more, particularly in the wake of the pandemic, we are poised to help companies all over the world accelerate their sustainability strategies with a emphasis on financial growth. edenseven supports all three pillars of sustainability: People, Planet and Profit.
"Never before have the three priorities – People, Planet and Profit – been more intertwined and relevant to improving both financial growth and the future of our planet." —Tim Barnard, edenseven
5 High Green,
Cambridge, CB22 5EG
+44 (0)1223 750335
45 Beech Street
London, EC2Y 8AD
+44 (0)1223 750335
2 rue Paul Borel
75017, Paris
+44 (0)1202 045532
14 Abba Hillel Silver Road
Ramat Gan
Israel 5250607