“Ambition is the path to success. Persistence is the vehicle you arrive in.”
—Bill Bradley, US politician and professional basketball player
Ambitions for zero carbon can be found in most annual reports, but the reality is often far removed; and many companies are struggling to make this pledge a reality. It is probably fair to say that companies use the word ‘ambitious’ in relation to their strategy yet have made very little progress.
Delivering your strategy on time and to the level it was intended is a complex problem with many areas of risk. Can you have a considered target and structure and still fail?
Unfortunately, the answer is yes. Why?
Momentum and pace is the answer. We regularly find when talking to clients that taking the first step is the hardest in their zero carbon journey. Moving your business to a zero carbon environment isn’t a ‘big bang’ process, it’s a gradual transition. As owner/leader of the strategy you aren’t expected to click your fingers and have it completed and off your horizon.
But the clock is ticking.
Below are some key points that we suggest you embrace as you transition towards zero carbon targets:
Don't let procrastination get the better of your strategy. You have to be bold but not reckless. You need to allow yourself to fail, but learn. Just remember that if you closely monitor your strategy you will be able to identify when you are failing and make the adjustments to keep momentum and pace.
We are experts at building, setting and creating momentum for your zero carbon plan. If you want to discuss your strategy and implementation, please give the edenseven team a call.
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